It’s been said in every article about Los Angeles based band Transviolet that they want to start a revolution and change the world.That concept is obvious because of their single “New Bohemia,” an outcry for a generation. While Sarah McTaggart, Judah McCarthy, Michael Panek and Jon Garcia are pushing their bohemian agenda, they’re recruiting more people to help out their cause and they’re doing so by being their weird, awkward, and endearing selves.
Even though Transviolet isn’t a household name (yet), they’ve gotten a boost on social media via the likes of Katy Perry and Harry Styles. Mix those very powerful stamps of approval with genuinely haunting vocals, complex arrangements, and a touch of mystery and you’ve got the perfect online buzz recipe. One of the most perfectly executed beginning campaigns for Transviolet was when they sent out actual packages that contained cassette tapes with their music (with a Shazam download code because this is still the age of the internet). “There’s such a saturation of fans and music that we wanted to stand out,” the band explained. “And [to have] something tangible as well instead of an invisible song online. We wanted something that people could’ve had in their hands as well as a bit of mystery.”
In fact, it took a long time before the band started doing interviews. I remember inquiring about one right after “Girls Your Age” made the music blog rounds but PR insisted that the band’s identity be kept a secret until “the time was right.” Once the veil was pulled back, it took no time for fans to react and want to be part of the revolution Transviolet was set on starting.
“We’re all just humans and why I think our fans connect with us is because we relate to them on a one-to-one level. If a new fan finds us and tweets at us, we’ll tweet them back and say, “Hey thanks for the love,” or whatever. Those little things that literally take three seconds is a big deal to these kids who listen to our music. We’re all about building relationships with fans and not having this on stage/off stage relationship with fans. Our fans are just as apart of our music as we are.”
Even with social media lessening the gap between the people on stage and the people standing below them, there is still that divide. As fans, it’s inevitable that we take the people who are on a literal platform and place them on a figurative one. The important cause that is on Transviolet’s agenda is eliminating that stigma right off the bat. “If the person or people seem untouchable, when you see them in person you don’t feel equal to them. You feel like you can’t go up to that person and if they do turn you away, you just almost want to apologize. It’s intimidating,” they said. “We’re lucky enough to have these fans and we make music because we want to so if they’re willing to reach out and want to be apart of it, the least we can do is respond and bring them in. We’re very normal, flawed people. Maybe not normal, but we’re very equal.” Making themselves accessible is what attracts people to Transviolet. There’s a stronger and deeper connection that has you invested right away; something that a new band needs especially now. That’s what makes you stick around past the first catchy song and onto the fourth, fifth and ultimate world domination. And the more people behind you, the louder you become.
“Whether it’s making music or starting a revolution, the only difference between the impossible and reality is how many believe in it.”
Transviolet is starting a revolution. It’s already begun.